A masterclass is a practical, hands-on workshop for one team, half a day or a full day, online or in your workplace. Everyone works on their own real tasks, not made-up examples, so new skills transfer straight back to the job.
Every session is designed by Dr Joe Watkins and delivered by our specialist trainers, and it always starts with a short scoping meeting with your leaders so the day reflects your priorities. Nothing is delivered off the shelf.
From £1,200 flat fee per session, headcount included, ex VAT
“Amazing training which dispelled the mystery of AI but, more importantly, has helped me to schedule time to learn how to implement it. I have already saved hours.”
Themes are chosen with you at scoping. A typical masterclass draws on:
We take AI off its pedestal and show it for what it really is: not clever, but endlessly keen to please. With clear, engaging examples, your team learns what AI can and cannot safely do, and how, with the right guiding hand, it becomes a genuinely useful member of the team.
We work directly with your Data Protection Officer to set out which tools to use and which to avoid, so everyone knows the boundaries. Your staff won’t just understand the rules, they’ll see why they matter, and how following them builds stronger compliance and greater trust in AI.
Every organisation already holds the building blocks of “what good looks like”: polished reports, templates, best-practice examples. We show your team how to feed AI the right materials so it produces high-quality results, unlocking easy, visible wins without reinventing the wheel.
Master the fast-growing discipline of prompt engineering. We reveal the simple principles behind effective prompting: building prompts like blueprints, with structure and precision, so AI produces outputs you can trust, every time.
Bias can’t be avoided in AI models but it can be understood, managed and reduced. We help your team explore their own sources of bias, unpack the most common forms, and build strategies to keep AI outputs fair, useful and aligned with your values.
Pick the areas that matter most: sales and proposals, customer communications, operations and reporting, or leadership with AI. We build the afternoon around your real tasks so people leave with things they’ll use on Monday.
Everything on a few pages to share, or read it right here.
One flat fee per session covers up to 15 (half-day) or 20 (full day) participants, with no per-delegate charges. Prices shown online / in person, and exclude VAT.
| Level | Half-day (up to 15) | Full day (up to 20) | What the level includes |
|---|---|---|---|
| Core | £1,200 / £1,750 | £1,950 / £2,500 | The core workshop, with a service-level agreement, an on-demand training video, a starter prompt pack, and the slides and resources to keep. |
| Tailored ★ | £1,750 / £2,300 | £2,950 / £3,500 | Recommended. Everything in Core, plus prompts built around your team’s real tasks and a follow-up email clinic. On the full day, both afternoon modules are tailored to your functions. |
| Complete | £2,750 / £3,300 | £4,500 / £5,050 | Everything in Tailored, plus a 60-minute live follow-up clinic and an AI-policy starter. The full day also includes a 30-day action-plan review. |
| Open Online | £99 / seat | £179 / seat | Scheduled public online sessions for sole traders, micro-businesses and individuals. Minimum numbers apply per date. |
Always included: scoping meeting, live session, SLA, on-demand training video, slides & resources, and a starter prompt pack. Optional extras: extra applied module £550, extra half-day £950, tailored prompt library £1,200, AI policy & governance starter £1,500, train-the-trainer £1,200, session recording & highlights £450.
A clear route to scale. Move on to the AI at Work programme within 60 days of your masterclass and the full masterclass fee is credited against it.
A short conversation is all it takes to agree the theme, the level and a date, and to tailor the day to your work.
