Grassroots Intelligence exists to help organisations genuinely get to grips with AI, through workforce upskilling, senior leadership coaching, practical tool implementation, and clear policy design.
Our approach is always people focused: giving teams the skills and confidence they need, while creating sustainable AI-powered solutions that keep working long after we’ve gone. No gimmicks, no expensive flashy tools: just actual, measurable benefits, delivered safely.
You can read the principles we hold ourselves to further down this page: made to fit, sustainable, simple, transparent, and never AI for AI’s sake.
Every Grassroots programme is designed by Dr Joe Watkins, an AI specialist and educator who helps organisations adopt AI in ways that put people first.
Joe combines deep technical understanding with a rare gift for making AI genuinely usable: translating the hype into practical, safe, human-centred change your team can actually apply. His work spans schools, charities, SMEs and corporate teams, from first-steps training to policy design and full rollouts.
Our solutions will be tailor-made by your own team, focusing on the actual needs of your organisation. We will never try to impose an easy, crude solution just to make our own lives easier. We work with the tools that you, or your Data Protection Officer, allow us to.
With every solution we support your team to develop, we will be 100% confident that it can run perfectly well without us. We will never leave you in the position where your team are grappling to maintain a solution that we’ve provided.
We recognise fully that most people are not experts in AI. The solutions your team develop will be simple and elegant, fully transparent for your team. We will never leave you with a Frankenstein solution that is impossible to maintain.
A lot of the time a good data solution does not involve much AI. Often the best approach is much more about good data practice, good process, and creating safe methods of automation. We will never suggest the use of AI unless there is some clear benefit to your organisation.
We will ensure your team document any new process to the very highest standards, then make it accessible to the relevant parts of your organisation. We will never hide our workings or try to conceal our approach. You will always know exactly what’s happened, and why.
Often the best data-driven solutions are just a matter of good old-fashioned graft. We will not shy away from projects where we need to put in a lot of groundwork ourselves. We will never take a lazy approach or take shortcuts, and are always happy to explain clearly where our time has been spent.
A short conversation is all it takes to work out the right mix of training, clinics and coaching for your organisation.